JL Studio explores creative planning from the initial question to the final asset handover. Less chasing, more considered review.
The problem to solve
A round of feedback can introduce a new brief without acknowledging that the creative direction changed.
The proposed approach
Define the intended audience and constraint before making assets. Separate a correction from a change of direction at each review.
Working with the example
Identity study
The sample records “Direction approved” as context and “Round 1” as its state. In a real creative project planning process, the source and responsible role should be checked before acting on that state.
Campaign set
The sample records “Copy check” as context and “Round 2” as its state. In a real creative project planning process, the source and responsible role should be checked before acting on that state.
Asset package
The sample records “Export review” as context and “Handover” as its state. In a real creative project planning process, the source and responsible role should be checked before acting on that state.
This preview shows the product direction. It has no account system, integrations or live record storage.
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