Start with identity study. The entry pairs “Direction approved” with “Round 1”. That pairing is useful only when it is clear why the context supports the state. A round of feedback can introduce a new brief without acknowledging that the creative direction changed.
Begin with the constraint
Define the intended audience and constraint before making assets. Separate a correction from a change of direction at each review.
Example: Identity study
The illustrative record contains direction approved. Its state is round 1. Ask what evidence supports that state, which detail is still uncertain and whether the next person could understand it without reading a separate message thread.
Questions for a working review
- Define the decision the reader needs to make. For identity study, use “Direction approved” as the starting context.
- Find the source behind the example record. For identity study, use “Direction approved” as the starting context.
- Write down the open question before choosing a state. For identity study, use “Direction approved” as the starting context.
A small exercise
Take one recent creative project planning example from your own process. Write its context without using a status label, then add the label separately. If the two contradict each other, investigate the source before updating the record. Compare the result with “Campaign set” in the demonstration to see which distinctions your process needs.
These are planning notes. The specimen is illustrative, and the preview does not process live work.
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